Category: Google

New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies. Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options […]

Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide. Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the […]

Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing two major updates that bring this vision closer to reality,” with these new features, Google said. Circle to Search Circle to Search is a new way to search for anything on your Android phone without switching […]

Google quietly started placing headlines in ad copy description text without informing advertisers. Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the uncertainty about the potential expansion of this test to more accounts has […]

Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs. As Google evolves with new AI capabilities, SEO strategies must also adapt. Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). The evolving SERPs SERPs today are dominated by […]

This e-commerce related search reporting will end next month, in January 2024, Google said. Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click […]

This new vacation rental structured data comes with new Search Console and Rich Results reports. Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results. If you have a website that showcases vacation rentals you may want to consider adding […]

Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, respond to comments on Google+ and more. It also offers very basic analytics data […]

The change removes visibility into more than 20% of search terms, one agency finds. Ginny Marvin on September 3, 2020 at 3:58 pm | Reading time: 7 minutes This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add […]