Day: April 11, 2024

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram. Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad […]