TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise. TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. […]
7 reports SEO and PPC can use to help each other succeed
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams. Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re […]
15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — […]
Apple Will Require Devs to Explain Why They Need Access to Some APIs
Apple is continuing to implement privacy protections, this time requiring developers to explain why they need access to certain APIs. Apple has been implementing a number of features to improve transparency regarding what data apps collect and how that data will be used. The company has published a list of APIs that pertain to sensitive […]
Fubo Nabs Long-Time Spotify Exec As Head of Product Design
Fubo announced it has recruited Dan Sormaz as Senior Vice President of Design, tapping into the exec’s two decades of design experience. Fubo is one of the leading streaming TV platforms, with an emphasis on sports programming. Sormaz worked at Spotify for ten years as Director and then VP of Design. He has also had stints at […]