What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites. Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post […]
How Microsoft Removes “Junk” From Bing Search Results
Dr. Richard Qian from Bing’s core search team wrote a blog post on the Bing Search blog named Bing Search Quality Insights: Reducing Junk. This is part of Bing’s ongoing effort to provide search quality insights on how Bing works. Bing here explains how they handle removing bad links from the Bing search results, and […]
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google […]
X change makes ad labels ‘less noticeable’ after Twitter rebrand
Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics. X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to […]
Why search marketing education is a MUST within companies
There’s a critical gap in search marketing education and leadership within companies. Here’s why addressing it matters and ways to solve it. There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. It’s something that could be improved and has caused me a bit […]
Google fixing bug that shows 5 ads on top of SERPs
Google’s ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed. An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. […]
Microsoft Allows Users to Run Microsoft 365 on AWS
Microsoft is backtracking on its previous policy, allowing users to run its Microsoft 365 software on AWS. Microsoft has been under fire for making it more expensive for customers to run the company’s software on competing cloud platforms. The EU, in particular, has started scrutinizing the company’s cloud practices after receiving multiple complaints from its competitors. The company […]
Why location marketers need to embrace whimsical, visual storytelling
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information. Recently, Facebook and Google made announcements that show how important it is for businesses to think visually with their location marketing. On April 10, Google rolled out a better […]
Bing Webmaster Tools Reports Adds Percentage Changes
Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks […]
What content survives Google algorithm updates?
Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In […]