10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage. Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), […]
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work. There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from Nicole DeLeon’s North Star Inbound. Men represented […]
The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the […]
Court Sides With Microsoft Against the FTC
The Federal Trade Commission has lost its bid to win a temporary injunction to block Microsoft’s Activision Blizzard purchase. The FTC successfully got a temporary restraining order to block the acquisition while it sought an injunction. According to The Verge, Judge Jacqueline Scott Corley has sided with Microsoft, accepting the company’s commitments to keeping Call of Duty on competing platforms, […]
Amazon just upped the ante in the battle of the virtual assistants
Smart speakers are the ‘gateway drug’ to smart home adoption. Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo […]
New Bing Feature Lets Users Pin Images To Pinterest Straight From Image Search Page
Bing announced today a new “Pin to Pinterest” feature that allows users to pin Bing image search results directly to a Pinterest board. According to the Bing Search Blog, the company assembled a group of lifestyle and design bloggers last fall to evaluate their search and social media habits. Based on the results of the […]
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move […]
6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies […]
Enterprise SEOs, unite! The SMX East 2016 session recap
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic. Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some particular challenges. At […]
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]