E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the […]
Test driving Google’s Search Generative Experience
Here are some early findings from a 30-query mini-study designed to push the limits of Google’s generative AI search experience. I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI […]
Google PMax adds generative AI to create text assets, images
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting. The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation […]
OpenAI CEO Signs Open Letter Warning of AI-Caused ‘Extinction’
OpenAI CEO Sam Altman has signed an open letter warning of the dangers AI poses, including the extinction of humanity. Despite being the CEO of the world’s leading artificial intelligence firm, Altman has been vocal regarding his concerns about the very tech his company is pioneering. In fact, in his recent testimony before Congress, Altman […]