How to Master the Art of Industrial Marketing
94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that “Technical buyers spend more than half of the buying process online before engaging with sales, […]
Niagara Falls Photo Wins Bing Hometown Homepage Photo Contest
After asking users to submit photos of their hometown back in August, Bing announced today Prasad Karkera’s photo of the Niagara Falls has won its Hometown Homepage Photo Contest. Karkera’s photo was one of ten selected by Bing and then voted on via a public vote by Bing users. Taken from the New York State […]
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August. Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google […]
TikTok opens its premium content feature, Series, to more creators
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content. Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 […]
Google Search Console video indexing report gets three new issue details
These new reasons include video outside the viewport, video too small and video too tall. Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the […]
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic […]
Microsoft Doesn’t Want Employees Sharing Sensitive Data With ChatGPT
Microsoft may be going all-in on OpenAI tech and ChatGPT, but that doesn’t mean the company wants sensitive information shared with it. Microsoft is rolling out ChatGPT across multiple products and has no objection to its own employees using the tech. However, the company wants to make sure no sensitive information is shared with the […]
TSA Is Expanding Facial Recognition in Airports
TSA is expanding a controversial facial recognition program in airports around the US, raising concerns among travelers and lawmakers alike. According to CBS News, the agency is expanding the program in some 25 airports around the country, using facial recognition to match travelers to their passports. The agency touts the improved accuracy and speed the process […]
Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience
Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free Bing searches, SafeSearch filters to remove adult content from all Bing searches […]
Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up […]