Month: May 2023

If You Want to Keep That Old Twitter Account, Log In Now

Twitter is preparing to purge old, inactive accounts unless users log in to them soon, according to Elon Musk. Musk tweeted a warning to users with old, inactive accounts, saying the company will begin purging them. It’s still not clear what constitutes an “inactive”” account. Twitter’s official policy says the label applies to any account that has […]

6 ways to use ChatGPT for Amazon marketing

Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here. ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and […]

Posted in SEO

How to uncover the root cause of PPC performance changes

Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track. At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be challenging. Here’s how PPC managers can […]

Posted in SEM

Broadcom CEO Made His Case to the EU for VMware Deal

Broadcom CEO Hock Tan was in Brussels Friday, making his case for why the EU should not block his company’s VMware acquisition. Broadcom announced a $61 billion deal to purchase VMware last May, almost immediately prompting scrutiny and concerns from regulators in the US and Europe. According to Reuters, Tan was in Brussels Friday to convince regulators that […]

Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience

Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that shoppers are continuously looking for more seamless digital experiences in retail and department stores. At the end of January, online grocery sales declined by 1.2% finishing off at $8.4 billion in the U.S. market. Demand for […]

Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?”

Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected more” from Microsoft’s search engine. As Geekwire reports, Etzioni made his comments to an audience last night at a Startup Grind event in Seattle. “What is Bing doing, period? So many smart people, so […]

Users can now leave more detailed restaurant reviews on Google

Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters? Google has expanded restaurant reviews to enable users to include price range, the type of meal (breakfast, lunch, dinner, etc.) and whether they got take out, delivery or dined in, the company announced Wednesday. This feature […]

A catastrophic Meta bug caused overspending, higher-than-average CPA’s

A major outage took advertisers by surprise on Sunday with ad spends and CPA’s reaching 4x or more. On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same […]

Meta’s ad revenue up 4% in Q1

Daily users increase 4% too. Meta’s ad revenue increased by about 4.1% in the first quarter of 2023 compared to the year-earlier period. Advertising revenue was for Q1 2023 was $28.1 billion, an increase of 4.1% compared to the same period in 2022 ($27.0 billion). Total Meta revenue for Q1 2023 was $28.6 billion, an […]

Posted in SEM

16 of the best AI and ChatGPT content detectors compared

We tested the top detection tools for AI-generated content. Here’s what they are good and bad at, plus what to expect when using them. As new ChatGPT alternatives pop up daily, AI content detectors are also gaining popularity. In this article, I’ll share 16 of these detectors and show you how they score some paragraphs of my […]

Posted in SEO