4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here’s how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve […]
WWDC 2023 Slated for June 5, Mixed-Reality Headset Expected
Apple has revealed details about its WWDC 2023 event and is expected to finally reveal its long-rumored mixed-reality headset. Apple’s WWDC is one of the most anticipated tech events of the year, with the company using it to unveil new products and major software updates. The company has been working on its mixed-reality headset and […]
Google Brings ‘Retail Search’ to Cloud Customers
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers. One of the biggest issues online shoppers face is finding the products they’re interested in. This can especially be apparent when comparing retail platform search capabilities with the Google […]
Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%
Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her” accused Google of keeping the film’s showtimes out of Google’s search results, […]