Month: April 2023

PSA: Update Google Chrome Immediately

Google has released an emergency Chrome update to address a vulnerability that is being actively exploited by hackers. The bug in question is labeled CVE-2023-2033 and has a “High” severity rating. The bug was first reported on April 11 by Clément Lecigne, of Google’s Threat Analysis Group. Google says the vulnerability is being actively exploited: Google […]

Facebook Experienced An Outage Tuesday

Facebooks experienced an outage Tuesday, with a spike in reports from users unable to access the site. According to Downdetector, the issues began shortly after 11:00 AM ET. It’s unclear what the problem is or how many users are impacted. The issue appears to be short-lived, with access quickly being restored.

5 tips for creating a high-converting PPC landing page

Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates. So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have […]

Posted in SEM

Advanced. Actionable. Free. Check out your SMX Advanced sneak peek!

Join us online, June 13-14, for this once-a-year, experts-only training and networking experience. Seasoned search marketers like you need a training experience that skips the basics, dives deep, and leaves no stone unturned. Attend SMX Advanced online June 13-14, to learn elite, brand-safe, actionable search marketing tactics for free without leaving your desk. Programmed by the Search Engine Land editors, […]

Posted in SEO

Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 members of the company are selling, they’re promoting, they’re providing a brand experience in what they do each day,” Tim Mapes, Chief Marketing Officer of Delta Airlines, recently discussed how Delta […]

Tech Layoffs Are Reshaping the Job Market

Silicon Valley has lost its sparkle, with laid-off workers choosing stability over the status of working for the biggest names in tech. For many tech workers, working for the likes of Microsoft, Meta, Google, and Amazon was a dream come true…until the dream came crashing down. As they move on to new opportunities, The Wall Street […]

Bing Beats Google With Bitcoin Conversion Tool

First Yandex, and now Bing has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing. Bing shared the news in a blog post today. It can be triggered in various ways, such as asking “one dollar in bitcoin,” which yielded this […]

Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

And, should advertisers or platforms bear the burden of digital service taxes? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]

LinkedIn Automation Security: Learn How Can It Assist In Enhancing Your Business

What Is LinkedIn Automation Security? Using LinkedIn automation can be a great way to improve the efficiency of your outreach efforts and get the most out of your account. However, it’s important to use automation with care. Some automated tools can be dangerous. These include spam and scraped data, which could be a legal issue. […]

New SEO study reveals the biggest investments of 2023

Insights into the future of digital marketing and paid media. Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a transformative year for SEO, the researchers at Ignite were curious to see where 2023 might take the world of digital […]

Posted in SEO