How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here’s how to differentiate your paid search and social campaigns with great messaging. Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near […]
FCC Adopts Its First Rules Blocking Scam Texts
The Federal Communications Commission is cracking down on scam texting, adopting its first set of rules aimed at the practice. Scam texts have been a growing problem, with many of them illegal. The agency says the volume has increased a whopping 500% in recent years. What’s more, scam texts can pose a greater threat than […]
Yelp’s new ad types aim to connect national advertisers to local users
Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced Tuesday. Sponsored Collections can enable brands to promote local businesses that […]
Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience
Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free Bing searches, SafeSearch filters to remove adult content from all Bing searches […]
Google releases February 2023 product reviews update
This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, […]
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
This day in search marketing history: March 9
Google’s Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more. Happy Frediversary In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine […]
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more. Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in […]
Fitbit Is Axing Popular Community-Focused Features
Fitbit is angering users, announcing it will kill off a number of community-focused features toward the end of March. According to XDA, Challenges and open groups are both being removed, effective March 27. Both features were aimed at bolstering community engagement and were massively popular with users. Challenges allowed users to compete and compare progress with […]
Microsoft Is Bringing iMessage to Windows
Microsoft plans to bring iMessage support to Windows 11 via Phone Link for iOS, although it will have some limitations. Apple’s iMessage is a defining characteristic of the iPhone experience, one that has caused no small amount of frustration for users of other platforms. Given the number of features iMessage includes, Apple is aggressively protective […]