Month: February 2023

In-game ads: why brands should be excited

Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions. In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that […]

Posted in SEM

GM Finally Begins Production of the Hummer SUV

General Motors has finally begun production of the Hummer SUV, over a year after production of the Hummer pickup began. Once the poster child for excess fuel consumption and…well…just excess, GM relaunched the Hummer as an electric vehicle. In many ways the platform was the ideal option for an EV, since the size of the vehicle […]

Salesforce and FedEx Partner to Deliver End-to-End E-Commerce Solution

Salesforce and FedEx are partnering to deliver an end-to-end e-commerce and shipping solution. The partnership between the two companies will see the integration of Salesforce Commerce Cloud and Salesforce Order Management with features from FedEx and its e-commerce subsidiary, ShopRunner. The combination of platforms and services should help e-commerce shops manage the entire process, from […]