Month: February 2023

Bing Webmaster Tools Adds Connected Pages Dashboard

Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the “Connected Pages Dashboard.” Formerly known as linked pages, connected pages is a way for Bing to allow you to tell them what pages you own under your social network. Once you verify these social profiles, Bing connects […]

Google Sides With US in Holding Companies Responsible for Cybersecurity

Google and the US government may be at odds about many things, but the two are in agreement on one big one: who should be responsible for cyberattacks. In a blog post by Kent Walker, President, Global Affairs & Chief Legal Officer, and Royal Hansen, VP of Engineering for Privacy, Safety, and Security, the executives make the […]

New Twitter ‘Search Subscribe’ feature coming soon?

You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want. You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. The Twitter feature is called “Search Subscribe.” Twitter has not confirmed if or […]

Your guide to PPC budget management in Excel

Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better. Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme: Recessionary trends in the macroeconomy will pressure digital marketers […]

Posted in SEM

This day in search marketing history: February 9

Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – […]

Posted in SEO

Microsoft Announces AI-Powered Bing and Edge Web Browser

As expected, Microsoft has taken the wraps off of the latest version of Bing, one that relies on artificial intelligence to provide answers. Since the launch of OpenAI’s ChatGPT, Microsoft has been working to incorporate the technology in its search engine in an effort to challenge Google. Thanks to its multibillion-dollar investment in OpenAI, Microsoft has access to […]

McDonald’s Testing Automated Drive-Thru Technology

McDonald’s is testing automated drive-thru ordering technology in 10 Chicago locations. Restaurants are increasingly looking for ways to revolutionize their processes and streamline operations. Drive-thru operations, in particular, are ripe for change, with many companies implementing mobile ordering. McDonald’s is taking it a step further, testing automated voice-ordering tech, according to CNBC. So far, the pilot […]

Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars

Bing has launched a new awards site in anticipation of upcoming award shows, including the Golden Globes, Grammy’s and Oscars. According to the announcement, the site will serve as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics. To start, […]

Google updates Business Profile posts spam policies

The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search. Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Profile posts content policies. The new line added under the avoid section says “examples of such content […]