Google: No More Core Updates This Year
Site admins and SEOs can breathe a sigh of relief, with Google confirming there will be no new core update this year. Core updates are changes to the algorithm Google uses for its search rankings. Depending on the amount of change, a core update can wreak havoc on a website’s standings. Going into the holiday […]
Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips. Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store […]
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will. Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares […]
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs. Nextdoor introduced Business Posts this week. This is one of a number of tools and features the company has rolled out to support small business owners during COVID-19. Business Posts are free to owners but require a claimed local business […]