Lawmakers Introduce Bills to Ban TikTok
A bipartisan group of lawmakers have introduced bills in the US Senate and House to ban TikTok. TikTok has been under fire repeatedly for its privacy practices, as well as concerns regarding Beijing’s influence and TikTok’s handling of US user data. Senator Marco Rubio and U.S. Representatives Mike Gallagher and Raja Krishnamoorthi have introduced legislation […]
How to get Google featured snippets: 9 optimization guidelines
Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most coveted pieces of real estate. They allow your site to quickly jump to the top of the search results, even if […]
What B2B marketers must know in the face of a potential recession
Let’s unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we’re already in. Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds. Defined technically as a period of a significant […]
Ford Is Now the Second-Largest EV Maker
Ford has moved into second place among electric vehicle (EV) makers, passing Hyundai to take its place behind Tesla. Ford has been transitioning to EVs like many automakers in the industry. The company has been aggressively restructuring, laying off thousands to better focus on EV development. According to CNBC, Ford’s efforts seem to be paying off with […]
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending […]
Bing Quietly Rolls Out App Linking, Connecting Search Results To App
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offered Bing App Linking since at least March 2014 but no one has really noticed. App Linking works in a similar way to Google App Indexing but specifically […]
Google will update ad Destination requirements policy in October
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don’t meet the new requirements could face disapprovals. Starting next month, Google will update the Destination requirements policy requiring that ad experiences on destinations to conform to the Coalition for Better Ads Better Ads Standards. What this means. This means that any ads that […]
Twitter, Mozilla Strike Deal That Bakes Twitter Search Into Firefox 8 Search Box
Twitter and Mozilla have struck a deal that makes Twitter search one of the default search options in the new Firefox 8 web browser. It’s included in the Windows, Mac and Linux versions, which can be downloaded now. As Mozilla’s blog post explains, the Twitter search option can be used to search Twitter usernames, hashtags […]
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here’s how doorway pages emerged, what Google thinks of them, and tips to avoid penalties. I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days. Doorway pages […]
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads. Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing. She is Third Door Media’s Editor-in-Chief, running this site and the other properties and events […]