Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer […]
Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters
Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle between top Tweets and all Tweets A new photo search filter Photo search results layouts for grid and list view Filter tweets by people you follow A new trending timeline in Discover shows you trends along […]
The SEO career path: What it may look like and how to level up
Find out what a typical SEO career path may look like, along with common job levels, salary ranges and the best ways to advance your career. People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable […]
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio. If you’re just getting started with Google Looker Studio, you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and you have no idea what to do next. There […]
Google Is Launching One VPN on macOS and Windows
Google is launching its One VPN service on macOS and Windows, expanding beyond the initial iOS and Android offering. VPN services are a popular way to protect privacy online, access geo-restricted content, and circumvent censorship. Google’s One VPN service is already available for iOS and Android, but the company is now bringing the service to macOS and […]
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google. SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as a listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 […]
Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. [pullquote]These new facts at the top of the search page aim to provide simple answers to searches for things like phone numbers for restaurants, the hours of your local mall, or directions to your friend’s house.[/pullquote] Listed […]
Google September 2022 Core Update rollout is now complete
This update took 15 days to roll out. Now it’s time to check your analytics to see how your site was impacted and what actions to take. Google has confirmed that the September 2022 Core Update – the second core update this year – has completed rolling out. Released on Sept. 12, it took two full […]
Twitter broadens its AMP support to include analytics
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now ping the original article URL […]
10 spooky SEO tactics to axe in 2023
Give the axe to these horrifying SEO schemes and you will have a better chance at competing in the search results. It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You […]