How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based. Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll dive deep into natural language processing and how […]
Save time on negative keywords using the lowest common denominator method
Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method. Negative keywords are the backbone of any PPC strategy. Ever since Google all but eliminated the ability to specifically target keywords by expanding phrase match to include broad match traffic, negative keywords have become even more […]
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey. YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points […]
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform. Yelp is launching Yelp Audiences, its first offering that enables both location-based and non-location-based advertisers to reach Yelp users across the web, based on their Yelp search activity, the company announced Wednesday. Targeting is based on […]
Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
“It felt like the right time to freshen things up,” says Microsoft spokesperson. Bing has updated its logo, changing the “B” to uppercase and switching the color from yellow to teal blue. A Microsoft representative told Search Engine Land that it felt like the right time to freshen things up. “Bing is a successful standalone […]
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Google announced it now supports new schema markup for product results, specifically the shippingDetails schema.org markup. With this markup, you can add details around the cost and expected delivery times around your shipping options on a product-by-product basis. What it looks like in […]
TikTok videos can now be 10 minutes
The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long. The maximum video length on TikTok has increased – again – this time to 10 minutes, the social media platform has confirmed. This change, which is rolling out globally over the next few weeks, follows months of […]
Google shares 4 examples of how to improve a meta description
Google’s snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions. Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, […]
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. “A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the […]
Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument
To mark what would have been Fischinger’s 117th birthday, Google has designed a digital instrument that lets users create musical compositions. Today’s Google doodle is a tribute to German-born filmmaker and visual artist Oskar Fischinger, on what would have been his 117th birthday. According to Fischinger’s daughter, he and his wife immigrated to America from […]