Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio. Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting. With […]
Digging into Dads on Facebook: Psychographic Targeting Hot House
Move over, moms — fathers are reportedly taking a greater role in family purchases, “specifically fathers 25–40,” according to a recent article on CNBC. We’ve previously exposed the myriad ways to target moms in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads. Men + Demographics > […]
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the ‘little old ladies’ to the vector space model, to today. When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to keywords […]
Google allows Election Ads on YouTube and updates its Political Content Policy
The updated policies will make it easier for consumers in the US to identify where political ads originate. Nicole Farley on July 18, 2022 at 10:37 am | Reading time: 2 minutes Next month the Google Ads Political Content Policy will be updated and advertisers will be required to further clarify the “Paid for by” […]
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories. Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to […]
Stores have been closed so location data isn’t relevant, right? Wrong.
Driving online sales and other use cases for location data during the pandemic. Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. […]
Bing local search update highlights business holiday hours in local listings
Local listings display accurate holiday hours in real time. Prior to the Thanksgiving holiday, Bing announced it was helping business owners display the correct hours of operation via their local search listing on Bing. From the Bing Search Blog: “Bing local is collaborating with business owners and trusted partners to get accurate holiday hours in real time. […]
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to […]
Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. […]
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I was at […]