One-star ratings on Google are deemed not defamatory and why that’s a problem
It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal. Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where a law firm had a 1-star review left that had […]
Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat. This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy. There are three key aspects to the new policy: Keywords and ads that haven’t shown any performance over a significant period of […]
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search. Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced the campaign type more than a year ago. Why we care. App campaigns for engagement […]
Facebook To Allow Users To Delete Search Activity
Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the Activity Log. Now, Facebook will be allowing you to do the […]