Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy. While third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it wouldn’t support alternative user-level identifiers once third-party cookies are blocked from its Chrome […]
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO. Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new […]
What Prime Day signals for 2020 holiday retail
Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found. It’s […]
Marlene Dietrich Google doodle honors the legendary actress’s career
Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday. Marlene Dietrich, the iconic German-born actress, is being honored today on the Google home page on her 116th birthday. She was one of the most well-paid actresses of her time, starting in many well-known Hollywood films such as […]
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities. Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over. Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly […]
Google manual actions bug is now resolved
Google’s Daniel Waisberg confirmed this bug is resolved and said it only “affected only a tiny number of sites.” Google has confirmed it fixed a bug where some sites with manual actions were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some […]
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The Widely Viewed Content Report shows a […]
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox […]
How to build a framework for PPC measurement in 2023
Here’a a review of the measurement tools that are available right now that should serve as the building blocks. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your […]
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium. Twitter has launched Branded Likes – custom Like animations for tweets that brands can create through the ads manager. What are Branded Likes. Branded Likes are Like buttons stylized for specific tweets. You can see an example here promoting the “Scream” movie. A costly addition. Branded […]