Seniors On Social? YEP! Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are […]
SEO reporting to impress: How to successfully report your SEO process, efforts and result
SEO reporting is critical for SEO success, and you should prioritize it accordingly. None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and […]
Replay: Digital commerce panel on Live with Search Engine Land
The panel discussed digital commerce marketing in the time of COVID-19 and how commerce marketers’ channel strategies are evolving Search Engine Land Editor-in-Chief Ginny Marvin hosted this Live with Search Engine Land on digital commerce. Ginny was joined by PPC experts and Kaitlin McGrew, SEM strategist at PMG; Bryant Garvin, CMO of Groove Life; Anthony Verre vice president […]
Apple Significantly Raises Starting Pay For Hourly Employees
Apple is significantly raising its starting pay for hourly employees, some 45% over 2018 levels. Like many companies, Apple is working to retain its workforce and attract new talent amid a market that is being squeezed by rising costs, soaring inflation, and increased competition among rivals. In response, according to The Wall Street Journal, via Ars Technica, the […]
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads. E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. Through a mix of managed service and technology, Sidecar for Amazon aims to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting […]
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps. Bing announced that their Bing Entity Search API is now available to US based users and also in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom regions. The Bing Entity Search […]