Streaming is surging, and so are data collaborations
TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data […]
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget. Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets. In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically […]
Google Search Console brings back request indexing tool
After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday shopping season. That came […]
Bing Ads Showing Twitter Followers In Ads
Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followers advertisers have within their ads. The test, first reported […]
Sarah Bird, CEO of Moz, leaving Moz after 14 years
Moz was recently acquired by iContact, and there is no word on who the new CEO will be. Sarah Bird, the CEO of Moz, said that it is “time for me to move on and make space for new voices, new leaders,” on the company blog. After 14 years with the company, almost 8 of those years […]
60-Minute Masterclass: Google Ads & Phone Call Conversions
Learn more about Google Ads formats and best practices to drive calls. Join us for this live webinar on Tuesday, February 25. Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t […]
CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without more resources or taking more […]
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than […]
Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot. Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about […]
Google Maps local listing now showing web search results
As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”. We, at Search Engine Land, […]