5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies. Chris Long on April 25, 2022 at 6:00 am Sometimes a simple tool can give you incredibly powerful insights. The Wayback Machine is one such tool. The Wayback Machine takes historical screenshots of web pages and stores them in its public […]
Microsoft Unveils Microsoft Security Experts Managed Services
Microsoft is moving further into the realm of cybersecurity, unveiling new managed services to help its customers tackle security challenges. Microsoft is already one of the leading companies fighting cybersecurity threats. In fact, Microsoft Security blocked 9.6 billion malware attacks, as well as more than 35.7 billion phishing and malicious emails in 2021 alone. The […]
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features. Microsoft will shut down its localized version of LinkedIn in China by the end of the year, the company announced Thursday. “A significantly more challenging operating environment.” The company cited a difficult operating environment, enhanced compliance requirements […]
Virtual environment optimization (VEO): The next evolution of SEO?
Are the worlds of virtual reality, augmented reality, the metaverse, commerce and SEO converging? Learn what the latest trends reveal. Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It […]
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday. Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released Monday. […]
Google launches Question Hub for US publishers
After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States. Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US-based publishers to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its […]
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine. Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. […]
Report: Google Will Get Access To Twitter’s Firehose Again
The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant. Three and a half years after cutting off the flow, Twitter is turning the tweet pipeline to Google back on. Bloomberg Business reported Wednesday night that Twitter has reached a deal […]
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they’re ticking back up, decreased CPMs are still a buying opportunity. Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a […]
Core Web Vitals: SEOs aren’t sold the work was worth it
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first. Since its announcement, the page experience update generated much speculation among SEOs. This was because it made user experience more of a Google ranking factor than it had been before and because it […]