Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. […]
Modern Marketing Essential Guide To Social Marketing
Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the five pillars of social marketing: Listening, Engagement, Marketing […]
Bing upgrades text-to-speech, expands intelligent answers, improves visual search
Check out the latest upgrades made to Bing around voice, image and answer search. Bing announced large upgrades to their text-to-speech capabilities in voice search, improvements to their intelligent answers and visual search capabilities. Intelligent answers. Bing’s intelligent answers are now smarter by leveraging their very own deep learning models, they said. Bing said they can now answer […]
11 Things To Do Now To Keep Your AdWords Healthy In 2016
Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant. At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to […]
TikTok’s 2022 Revenue Set to Surpass Twitter and Snapchat Combined
TikTok’s growth continues at an incredible pace, with the app’s ad revenue set to surpass Twitter and Snapchat in 2022. TikTok was the big winner of the pandemic, among social media platforms, growing at a much faster rate than older, more established rivals. That growth is paying off, according to Reuters, with the company expected to bring in […]
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy. While third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it wouldn’t support alternative user-level identifiers once third-party cookies are blocked from its Chrome […]
As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help. Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become […]
SpaceX Expanding Starlink Service to the Philippines
SpaceX is expanding Starlink service to the Philippines, adding to the growing list of countries where the company provides service. Starlink is the constellation of low-Earth orbit (LEO) satellites being deployed by SpaceX, Elon Musk’s other company. Starlink is designed to provide internet access and, thanks to its LEO satellites, its service is far superior […]
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel. You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over the proverbial wall for sales to work. Later, you learn that after […]
Bing Webmaster Tools adds Domain Connect verification integration
Bing makes it easier to verify some sites with Bing Webmaster Tools. In order to make it easier for some webmasters to verify their web sites with Bing Webmaster Tools, Bing added support for verification through Domain Connect. This allows those using 1&1 IONOS, GoDaddy, Media Temple or Plesk easier access to verify their web sites with […]