July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit. Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how […]
Level-up your PPC forecasting with free modeling tools for Excel
Use these tools to quantify unknowns and real-life scenarios. Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending a strategy that you genuinely believe to be the best marketing decision for the company, only to be hit with unexpected […]
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy. In SEO, you have access to so much data. But what good is all that data if you aren’t turning it into actionable strategies that have a clear and measurable impact? Used correctly, […]
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now. Twitter has introduced a new experimental ecommerce feature it calls Twitter Shops. Brands who want to create a shop can curate up to 50 items to include, which Twitter uses can then buy via an […]
Direct site navigation via voice arrives on iOS Bing Search app
The app also has a new look featuring a carousel of common search categories. Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users. Voice navigation on the Bing Search app. Why we care For users who prefer to […]
Google Search local pack’s map is now interactive
The new map lets you zoom, pan, hover and click to see more details on the map. Google Search has updated the map in the local pack within the web search results from a static map to an interactive map. The new interactive map allows you to zoom, pan, hover and click to see more […]
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
The social media marketing week in review: A round up of news and announcements you may have missed. Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video […]
BrightEdge acquires Oncrawl in enterprise SEO shakeup
Oncrawl will continue to run under BrightEdge’s umbrella. Here’s what the deal means to both companies and their customers. BrightEdge, an enterprise SEO platform, has acquired technical SEO platform Oncrawl. The terms of the deal were not disclosed. Oncrawl will continue to run as its own company. Both customer bases will soon have access to additional […]
How to win with PPC in a dataless world
There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have. The biggest platforms in the digital advertising landscape — Google, Amazon, Apple and Facebook — are making huge changes to accommodate current and upcoming consumer […]
Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Engage your prospects at their highest-intent moments. What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and […]