Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. Google Ads will automatically transition existing Smart Shopping campaigns into Performance Max campaigns between July and September 2022, the company announced Thursday. Local campaigns will automatically be transitioned between August and September 2022. The company will […]
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process. Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google, said these URL changes are “not that simple for search engines” like Google. These changes, if […]