Google, Bing & The Dance Of The iPhone
The iPhone may have been outsold last quarter by Android, but Apple’s phone remains at least for the time being the “it device” in the smartphone market. Google and Microsoft are both, let’s say, “ambivalent” about the iPhone. And, in some ways, Google and Microsoft/Bing have changed places vis-a-vis the handset. Of the three major […]
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will select topics of interest (based on the user’s browsing history), […]
Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at […]
Webinar: How to identify site quality for link building
Scale up a high-impact link-building program while lowering risk. Evaluating a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation […]
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy. If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be asking, “Why is this […]
Mozilla VPN Gets Major Privacy Upgrades
Mozilla has updated its VPN service, providing significant privacy improvements over past versions. Mozilla VPN is one of the organization’s efforts to further privacy. The service has also been a big hit, with Consumer Reports listing it in the top three VPN services they would “feel most comfortable using ourselves or suggesting to a friend.” The latest […]
How to Go From Freelancer to Agency Marketing Professional
The freelance life can be great for skilled marketers in SEO, web design, or copywriting. The truth is that so many freelancers don’t want to go into the office. Remote work is growing around the world which could mean incredible opportunities at agencies are opening up. A number of digital marketing agencies have gone completely […]
Microsoft Launches A New Loyalty Program: Bing Rewards
Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time’s the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It’s a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations. People must first install the Bing […]
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. Similar to its predecessor, the now-abandoned Federated Learning of Cohorts (FLoC) proposal, […]
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok. TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok […]