Month: December 2021

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a […]

Twitter rolls back AMP support, no longer sends users to AMP pages

With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer. If you are noticing less traffic to your website’s AMP pages coming from Twitter, turns out there is a reason for that: Twitter has subtly updated its AMP guidelines page on its Developer site to […]

Posted in SEO

PPC 5 Things Search Engine Land Can Do For Your Team Right Now

Looking for a boost to you or your team’s search skills? Take a look through our best and most helpful assets and see which ones may benefit you! In an effort to best serve our community, our team here at Search Engine Land wanted share a quick list of our best resources — daily tips, […]

Posted in SEM

Apple Sues NSO Group Over Pegasus Spyware

Apple has sued NSO Group, as well as its parent company, in an attempt to hold it responsible for the Pegasus spyware incident. NSO Group made headlines when The Washington Post exposed the fact its Pegasus software was being used by regimes to target journalists and human rights activists. The company claims it only sells its software […]

Axel Springer Acquiring POLITICO

Germany’s Axel Springer has announced a deal to acquire POLITICO, including the rest of their POLITICO Europe joint venture. POLITICO has risen quickly in the journalism industry, over the course of its 15-year existence, and has become a major player in the political news field. The company now employs more than 500 journalists, writing for […]

Bing Maps To Be Powered (Replaced) By Nokia?

I had a chance lunch with a person with close connections to Nokia about a week ago. Naturally we began talking about the outlook for the Microsoft-Nokia Windows Phone deal. He was hopeful but mindful of the risks for both companies. Our conversation eventually turned to a discussion of Nokia’s mapping division Navteq and what […]

Google confirms a bug with Google Ads Editor image uploads

Google is working on a fix for the ad image upload feature in Google Ads Editor. Google has confirmed a bug with the most recent version of Google Ads Editor. The issue seems to be with the bulk image ad uploads process. Google is aware of the issue and said the team is working on […]

Pinterest powers up creators during stressful times

How the visual discovery platform is rethinking stories and influencers “The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit […]

5 steps to automate your SEO processes using simple programming tactics

“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next. “Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate […]

Posted in SEO

Are brand crashers driving up your paid search CPCs?

Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your click-share. In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. […]

Posted in SEM