Month: October 2021

Twitter Beats (Wow, By 3 Minutes) The USGS With China Earthquake News

Hey, I like Twitter, but this entire thing Robert Scoble started about how Twitter had news of the Chinese earthquake before the US Geological Survey seemed absurd. Did it really? As it turns out, probably so — by about three minutes. Reading some of the accounts, you’d get the impression Twitter seemed to alert the […]

New ways to approach SEO in 2019: Accountability and customer experiences

Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019. As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for […]

Posted in SEO

Responsive search ads now the default in Google Ads

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses […]

Posted in SEM

Bill Gates’ Breakthrough Energy Ventures Leads Investment in Ag Robots

Breakthrough Energy Ventures has led a $53 million Series C investment round in Iron Ox, a leading agricultural robot company. Since retiring from Microsoft, Bill Gates has dedicated his time to a number of causes, including climate change. His Breakthrough Energy Ventures is a climate fund that encompasses a number of different organizations. Breakthrough Energy’s […]