Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results. Explore Silicon Valley and you’ll see the bubble-topped Waymo minivans essentially “self-teaching” how to drive without a human in charge. In air transportation, the largest and most modern jets are becoming almost foolproof, with the pilots […]
Bing Gets Its Own Knowledge Graph Via Britannica Partnership
Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online Encyclopedia Answers,” and it adds extra information about a search result right within the search results page. As the screenshots below show, it looks quite a bit like Google’s recently-launched Knowledge Graph feature, […]
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile. Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and […]
Twitter: What Are You Thinking?
“Brevity is the soul of wit.” Polonius from William Shakespeare´s Hamlet Twitter is a simple web application that asks the following question: What are you doing? You get 140 characters to answer. In Twitter: More Than Messaging, It Can Generate Traffic and Twitter Useless For Driving Traffic? Think Again, Neil Patel runs through the basics […]
7 tactics to drive more links to your website
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a great conference and I want to expand upon my presentation and dive a […]
Google Ads moves campaign goal metric
Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter. Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. […]
UK Turning to Lasers for Drone Defense
The UK is betting on lasers for drone defense, investing $100 million in the technology. Drones are revolutionizing many industries, being used for deliveries, real estate, security, communication, search and rescue and more. Drones are playing an increasingly important role in military operations as well, leading many countries to work on developing countermeasures. According to Popular […]
Ecommerce, Search, Social… and Conversational Space?
“When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social,” says LivePerson CEO Rob Locascio. “The conversational space is going to be just as big. I think you’ll see one day that there will be a trillion dollar company in this space and I want […]
More Than 10 Is The New 10 Blue Links For Bing
Bing has been experimenting with showing more than ten search results on a page, while Google is showing seven search results on a page in some cases. Now, Bing has decided to stick with the experiment in the June update. There have been some observant searchers who picked up on the change over at WebmasterWorld, […]
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to do” ads and an eco-certified badge for hotel listings, the […]