Google’s universal search results bid for placement and may be influenced by clicks
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results. In the latest Search Off the Record podcast, Gary Illyes from Google spoke about how Google Universal Search works and more importantly, how Google decides which vertical search feature to rank in what […]
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
The social media marketing week in review: A round up of news and announcements you may have missed. Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of […]
Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case. JustAnswer is one of the survivors of the “answer engine” or Q&A craze that was prevalent a number of years ago. The venerable (or ancient) Yahoo Answers is still around, and […]
Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag. If a customer converts from an AdWords ad and revisits the confirmation page to find information about their order, you definitely don’t want that page load getting counted as a new conversion. Now, order IDs can be used to […]
NASA May Have Found the Problem With Hubble
NASA believes it has discovered the issue with Hubble, after the telescope has been in safe mode for over a month. The Hubble Telescope’s payload computer started malfunctioning in June. Despite various attempts to get it working properly, NASA has not had any success. NASA has gained enough understanding from the failed attempts to now have a […]