Houston, We Have a Problem: Boeing Starliner Goes Back to Factory
Boeing suffered another disappointment, as the company was forced to delay its Starliner launch, sending it back to the factory to resolve an issue. As private companies race to provide NASA services, as well as capitalize on the commercialization of space, Boeing has been developing a reusable capsule to ferry crew back and forth to […]
Google Makes Slew of Changes to Protect Minors
Google has announced a slew of changes to its platform in an effort to afford more protections to those under 18. Social media companies, and tech companies in general, have been under increased scrutiny and pressure over the negative impact social media and the internet can have on young people. Instagram recently announced it would set new […]
Bing Tests Deep Links Within Search Box Results
Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep […]
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, […]
Wired: Facebook Trying To Dominate Web, Marginalize Google (Run For Your Lives!)
The coverage of the competition among the big internet companies is not unlike the classic Japanese monster movies of the 1960s (e.g., King Kong vs. Godzilla): titanic struggles for control of everything as we know it with only one possible winner. A more thoughtful but still sensational installment of that saga is the Wired piece: Great […]
SEO content strategy: How to grow visits by 300% in one year
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you […]
International PPC: How to deal with currency fluctuations
If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. One issue I’ve seen with international PPC is how to keep track of your spend and ROI abroad compared to at […]
T-Mobile Delivers Record Q2, Raises Guidance
T-Mobile continued its assent in the US wireless industry, turning in a record-breaking Q2 and raising guidance across the board. The magenta carrier added 1.3 million customers, and led the industry with 627,000 postpaid phone net additions, 2.5x more than last year. The company had $20 billion in revenue, a 13% growth year over year. […]
Bitcoin 2021 Labeled a ‘Super Spreading Event’
The Bitcoin 2021 conference may have come and gone, but it’s having a lingering impact as attendees are beginning to test positive for COVID-19. The Bitcoin convention was held last weekend in Miami, with some 12,000 attendees. As one of the first in-person events to happen since the pandemic’s outbreak, Bitcoin 2021 had no mask […]
Microsoft Takes Its ‘Bing It On’ Campaign To The UK, Where Google Has Royal Grip On Search
Hey search engine users in the UK, Microsoft wants a few minutes of your time. The company this week launched its “Bing It On” campaign in the UK, inviting searchers to compare its search results directly against Google’s. Microsoft is challenging Google’s seemingly unassailable status as the king of search there. Google, which has an […]