Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns. Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads you’re running in Google. What started with adding ad units to text […]
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for […]
Bing Offers Link To Order Food Online From Your Favorite Restaurants
Now you can order your food online with Bing search. Just search for a restaurant that offers online ordering and click the order online button. Bing announced you can now order food from restaurants by clicking on the “order online” button within the Bing local search results. Bing said it enabled this feature for “restaurants that deliver.” Just […]
Microsoft Supports Australian Law Google Is Fighting
Microsoft has come out in full support of a law that could prompt Google to pull out of Australia. Google has been arguing against a proposed Australian law that would force the company to pay for news, something it has a long history of trying to get around. The company is so adamant that it […]
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center. Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label reads “identifies as Black-owned” and shows in the product listing results […]
Ford Partners With Google For Cloud, Data, AI and Machine Learning
Ford has named Google its preferred partner in its connected vehicle efforts, also naming Google Cloud as its preferred cloud platform. Like virtually every other traditional automaker, Ford is under increased pressure to focus on the next generation of data-driven, connected vehicles — an area where Tesla is seen as having a commanding lead. As […]
How To Find Hidden SEO Opportunities On Twitter
Even though the importance of choosing the best words for every tweet and bio has probably been discussed at length on Search Engine Land and others, paying attention to exactly how these carefully chosen keywords can be used is the second half of the equation. There are many places on Twitter that may be the […]