Bing Ads Introduces More Functionality To Recently Overhauled Home Page Dashboard
Compare time periods and customize modules with campaign filters. Earlier this month, Bing Ads unveiled a total overhaul of the Home Page dashboard at the account level to provide a complete at-a-glance performance overview. As of Monday, a couple of more features are now available. Customized Modules: The home page can feature many preset modules, but now you can also customize […]
Facebook Hits 750 Million Users; Zuckerberg Yawns
During today’s ongoing product announcement at Facebook headquarters, CEO and founder Mark Zuckerberg somewhat casually mentioned that the site now has 750 million users … and also mentioned that he doesn’t care. Zuckerberg said Facebook didn’t bother to report when it hit the 750 million mark because it’s a metric that really doesn’t matter. “You […]
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this […]
Cisco: How To Be An Engineer Of The Future
“We’re seeing an increased interest in how people take teams, work with their engineers, build towards these automation and software skill sets, and create the engineer of the future,” says Mandy Whaley, Sr. Director, DevNet & Certifications at Cisco. “What we see at Cisco is that the most successful teams and the most successful companies […]
Digital, Drive-Through, Delivery Powering McDonald’s
“I know everyone wants to focus on the Travis Scott Meal and Spicy Chicken McNuggets which definitely contributed to the fantastic September that we had,” says McDonald’s USA President Joe Erlinger. “But the setup for this great quarter actually started much earlier in the year. Our drive-throughs have been getting faster at McDonald’s. We’ve made […]
TikTok Gains Reprieve Judge As Judge Blocks Ban
The deadline for ByteDance to complete the sale of TikTok has come and gone, but a judge has blocked the ban, giving the company more time. The Trump administration labeled TikTok a security and privacy threat, threatening to ban it unless ByteDance sold its US operations to an American company. A date was set for […]
Bing Sounds Off: Adds Audio To Homepage
With the sound muted by default, the new audio option can be played via a small icon in the lower right corner of the screen. Bing announced today it has added audio to its homepage. Using video footage of geese taking flight, Bing’s search blog highlighted how users now can turn on sound for the homepage […]
FCC Chairman Ajit Pai Will Resign in January
Ajit Pai, Chairman of the Federal Communications Commission (FCC), has announced he will step down on January 20. Chairman Pai has presided over the FCC for the last four years, enacting a number of controversial changes. Most notably, Pai oversaw the repeal of the Obama-era net neutrality rules, as well as pursued efforts to block states from implementing their […]
How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing […]
2017 SEM growth hacks: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in […]