Apple Needs Fortnite More Than Fortnite Needs Apple
“Tim Sweeney, CEO of Epic Games, feels that Fortnite is large enough and scaled enough and that Apple needs Fortnite more than Fortnite needs Apple… and Google too for that matter,” says Alex Kruglov, CEO of pop.in. “Tim very intentionally wanted to get kicked out of the store. There is no other way to explain what […]
Cloud Is The Big Winner Of Work From Home Trend
“Cloud, in general, has been a big winner as a result of the work-from-home trend,” says Five9 CEO Rowan Trollope. “We’re one of those companies that have done well. AT&T was last quarter and then another big partner this quarter with CDW. This is a very exciting growth opportunity for us to build on the […]
Facebook’s Graph Search Expands To All US English Users
Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks. You’ll know you have Graph Search access when you see the new search box above. Facebook first launched Graph Search […]
OpenTable CEO: One In Four Restaurants Closing Is Conservative
“We expect around one in four restaurants to close and to not be able to return because of COVID,” says OpenTable CEO Debby Soo. “Unfortunately, now we think that number might even be conservative. Restaurants are going through a grueling time right now. We don’t know when it is going to come back to pre-COVID […]
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card. Google has launched public search profile cards for individuals in India, the company announced Tuesday. Known as “people cards,” the new feature has already begun rolling out in English for mobile users in India. The people card creation process. Source: Google. Why we care People cards […]
How to improve efficiency between SEO and IT teams
Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how an IT team’s assistance can generate revenue. When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff […]
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech companies. The CEO of Sparrho, Dr. Vivian Chan, says that their approach combines artificial intelligence and 400,000 Ph.D.’s to deliver scientific data to companies. This data helps companies back up their marketing messages which […]
Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too. Bing is embracing Expanded Text Ads, the longer text ad format that Google is currently testing and plans to roll out in the coming months. On its quarterly API call, Bing Ads program managers announced Tuesday that it will be supporting ETAs, which means […]
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly […]
Foxconn Foresees No Impact From Coronavirus
The Verge is reporting that Taiwanese company Foxconn will not be adjusting manufacturing schedules or closing factories as China struggles with the coronavirus outbreak. Foxconn manufactures electronics for numerous companies and is probably most well-known for manufacturing Apple’s iPhones. The company operates several factories on the Chinese mainland. In the wake of the coronavirus outbreak, China […]