Facebook Offers A Peek At How Graph Search For Status Updates Works
It’s been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn’t available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an “under the hood” look at how it works — and why it took so long to become reality. There’s nothing incredibly […]
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view your competitive landscape on the […]
How SEOs can grow their talent, influence and impact
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email. We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the […]
Are SKAGs dead after Google’s latest match type changes?
PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Google recently announced that same-meaning close variants will soon apply to phrase match and modified broad match keywords. These match types join exact match, which was the first to start showing ads for close variants with the same meaning in September 2018. I’ve shared […]
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid […]