T-Mobile Launching T-Mobile Connect Budget Plan Early
T-Mobile has announced it is launching its T-Mobile Connect plan March 25, rather than waiting till after the Sprint merger is complete. As more and more Americans are impacted financially by the coronavirus pandemic, T-Mobile hopes its Connect plan will help people experiencing financial hardships. The plan is the company’s cheapest smartphone plan it has ever unveiled, […]
Twitter Search Lets You Once Again Find Old Tweets
For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be available. How […]
Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language […]
Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for. It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people […]
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement. As part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program is, the current […]
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed. Kristopher Jones, founder and CEO of the digital marketing agency LSEO.com, shared his expertise during the “Maximizing Visual Search Potential” session at SMX West. Jones offers tips for making budget-friendly videos and why […]
Volvo’s Self-Driving Cars Will Use LiDAR In 2022
Volvo plans on using LiDAR in its next generation of self-driving cars, scheduled to begin production in 2022. LiDAR is a technology that uses lasers to scan the environment, creating a highly accurate, 3D map of the surroundings. Best of all, LiDAR enables devices to map the environment without an internet connection. In 2018, Volvo […]
Are Big Conferences Going Virtual?
Tech giants reel in millions per year through big conferences, but COVID-19 has dramatically changed the global business event industry. As a result, business gatherings are going virtual. While industry experts are unsure whether or not the era of big conferences has ended, many have begun to embrace the concept of virtual summits. In fact, […]
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries. For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially […]
Britain Wants to Create 5G Alliance to Counter China
Following ongoing issues with its decision to include Huawei in part of its 5G network, Britain is now interested in creating a 5G alliance to counter China. The US has banned Huawei over allegations it serves as part of Beijing’s spying apparatus. US officials have gone on to wage an intense campaign to convince its […]