Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?
“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern […]
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising. Microsoft has acquired vendor marketing platform PromoteIQ. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites to generate visibility and revenue from those sites. The company offers analytics dashboards both retailers and advertisers […]
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic. For instance, Patel says that the moment he took out the dates from his URL his search traffic shot up 58 percent in just […]
SurveyMonkey CEO: Selling To the Enterprise Has Been Wildly Successful
“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people. But […]
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the question, shall […]
50 Percent of US Will Have 5G Capability In 2020, Says Verizon CEO
“I think we will have (functional phones running on 5G in 50% of the country) by next year,” says Verizon CEO Hans Vestberg. “It is a functionality called DSS, dynamic spectrum sharing, where basically it’s agnostic to what type of phone you have. It won’t matter whether it’s a 4G or 5G and that’s best […]
Is WeWork Really a Tech Company?
“The We Company’s business model effectively is pretty simple,” says EquityZen CEO Atish Davda. “It leases buildings and then rents it out in smaller pieces. That’s not a new business model, that’s a real estate company. What’s new about The We Company is that it’s pitching itself as a technology firm. The way it says […]