Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party tools. Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will […]
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google. Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to […]
Walmart, Verizon, BMW Having Success With STRIVR Virtual Reality Training Technology
“We started the rollout to all of the Walmart retail environments at the end of 2019 and so far so good,” says STRIVR CEO Derek Belch. “We’ve had almost a million Associates go through different training modules. Doug McMillon actually in their earnings report a month ago did reference employee training as being one of […]
The Pace of Digitalization in China is Much Faster Than Anywhere in the World, Says AXA China CEO
“The pace of digitalization in China is much faster than anywhere in the world and in a sense, it’s much deeper than anywhere else,” says AXA China CEO Xavier Veyry. “In China we really see an acceleration in the way companies leverage digital tools. I think in China digitalization is accelerating and I believe that […]
Alexa.com adds more search tools to its competitive analysis
Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword […]
Google open sources its robots.txt parser as part of this announcement. Google announced this morning it has posted a Request for Comments to the Internet Engineering Task Force to formalize the Robots Exclusion Protocol specification after it being an informal 25-year-old standard for the internet. The announcement. Google wrote on its blog: “Together with the […]