Three reasons PPC campaigns fail that nobody seems to care about
(And why “How to make your PPC ads better” articles are bad for you) Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to […]
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory’s SEM campaign for RecycleAway delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards. RecycleAway, an SMB provider of recycling bins for businesses and home use, wanted to improve its targeting to businesses while reducing ad spend on residential buyers. The two audiences […]
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes. Yoast’s WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and security fixes. More on the update. Referring to Google’s announcement of support for new how-to […]
Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their owners. Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips reviewed included enough information to reportedly determine the home addresses of […]
5G Will Enable the Industrial Revolution
We’ve been talking about 5G for a very long time and now the opportunity is really here, says Kathrin Buvac, President and CSO of Nokia Enterprise. “We’ve said for a number of years that 5G will enable the Industrial Revolution.” Buvac added. “It’s clear that 5G has to be a lot more than mobility services. When I talk […]
All of Broadcasting Is In Danger From Streaming, Says Barry Diller
“It’s all of broadcasting that’s in danger because of what’s happened with streaming and with other services in that the only people who are willing to watch commercials are people that can’t afford to buy the goods being sold,” says media mogul Barry Diller. “That’s an existential long-term issue. It’s a fascinating time because it […]
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more. I enjoyed sharing the stage with Hamlet Batista during our session about the new renaissance of JavaScript at SMX Advanced in June. I spoke about some of the JavaScript-dependent websites I’ve worked with, their unique […]
We’re Offering Technology-Driven Virtual Banking, Says WeLab CEO
“We got our virtual banking license in April,” says WeLab CEO Simon Loong. “These are very exciting times. We’re busy building a bank, hiring, recruitment, that’s our core focus. What we’re working on right now is rebuilding the core functions of the bank but with a more innovative and more tech-driven approach. Traditional banks have […]
Every Sector of the Economy is Going to Benefit From Robotics and AI
“We are on the cusp of ubiquitous automation,” says ROBO Global President William Studebaker. “We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later […]
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat […]