The Secret to Subscription Business Models is to Think About Your Customers, Says Zuora CEO
“The secret of these business models or products is not just going beyond on products. Think about your customers,” says Zuora CEO Tien Tzuo. Zuora helps companies implement subscription business models into their existing products and services using their cloud-based software. They help their customers which include OTT (Over the Top) content providers, tech companies, […]
Consumers get another digital home health offering as Tyto Care and Best Buy launch TytoHome
Best Buy is partnering with the Israeli technology Tyto Care to become the official retailer for the company’s all-in-one digital diagnostics kit through its physical stores in California, the Dakotas, Ohio and Minnesota and through its online store. Tyto previously sold its technology through healthcare plans, making its handheld examination device with attachments that act […]
What’s the best way to use hashtags on Twitter, Facebook and Instagram?
Hashtags certainly aren’t new on social platforms, but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts. Trackmaven analysed more than 65,000 posts […]
Top 19 Instagram marketing tools to use for success
Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s. […]
Why SEO and front-end developers are the perfect search marketing team
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices. Both have similar goals, but take vastly different approaches. However, technological progress has facilitated change. […]
Explore the SMX Advanced agenda
Expert SEO and SEM tactics, intense pre-conference workshops, exclusive networking, and more. Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love for you to join us June 3-5 in Seattle! This is your guide to everything you can expect at the event. […]
Google spotted testing version of GoogleBot that can render more content
Google may be able to fully crawl more advanced and modern web apps sooner than you thought. DeepCrawl discovered that Google is testing a new GoogleBot that can render the web like a modern Chrome browser. We knew Google was looking to improve GoogleBot’s ability to render web pages using more advanced JavaScript or advanced web apps. […]
How to write SEO-friendly alt text for your images
One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if […]
Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO
PagerDuty began trading on the New York Stock Exchange for the first time this morning and is now trading at more than 60% above their IPO price of $24. That gives the company a market capitalization of more than $2.7 billion. PagerDuty offers a SAAS platform that monitors IT performance. The company had sales of […]
How to get international insights from Google Analytics
Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your […]