SEO Sends A Message To Google Via Robots.txt
Rishi Lakhani posted on Twitter a link to an awesome robots.txt file he wrote at fastfwd.com/robots.txt which says “DEAR GOOGLE, SINCE THIS IS THE ONLY TIME YOU COME TO ME, LET ME TALK TO YOU.” It goes on to tell Google a long long story about how he studied hard in school, got in to […]
Google Says They Will Keep FTC Commitments After Required Deadline
So Google announced the other day, as I covered at Search Engine Land, that they are keeping their “current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments.” That means, they will continue to allow third-party tools to bring in data from their AdWords platform. […]
4 Ways to Steal Your Competitor’s Social Media Followers
Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers […]
Bing Webmaster Tools Show Social Search Referral Data
Bing announced earlier this month that they have integrated Bing Connected Pages with Bing Webmaster Tools. By doing this, you do not only have the ability to tie your social profiles to your Bing search profiles. But you also can see which social sites send you traffic. You can see which of your social profiles […]
Bing Adds More Intelligent Search Features |
Bing announced this week, as I covered at Search Engine Land, that they launched new intelligent search features. Here is a quick run down on those features: Bing will now aggregated facts across multiple sources for a given topic:
Firefox Moves Closer to Password-Free Browsers
On Wednesday, Mozilla released its Firefox 60 browser, moving a step closer to password-free login for several websites. Equipped with WebAuthn, this new standard in authentication technology does away with several passwords to reduce phishing attacks. The World Wide Web Consortium (W3C) and FIDO Alliance jointly developed WebAuthn, which has been years in the making. […]
8 Reasons to buy insurance online
In a 2014 survey named ‘Digital Natives on Protecting Life: Gauging knowledge, attitude and behaviour’, Nielsen interviewed 1000 effluent and high-income respondents from the four major Indian metros. Of these 84% respondents reported to have searched for insurance online and as many as 76% attempted to buy online, while 20% ended up buying. These are […]
Facebook reorganizes internal teams, moves existing executives into new leadership roles
As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a number of current executives to new leadership roles. Per internal communications sent to Facebook employees, CEO Mark Zuckerberg has divided the company’s product and engineering teams into […]
Master SEO with this free guide
Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine optimization. These include both on- and off-page factors: content, […]
Google’s Mobile First Indexing Change: Everything SEOs Need to Know
Google has released more details on their upcoming Mobile First indexing change that will see the search engine rank the mobile versions of webpages. Currently, Google indexes the desktop version of a page, but will serve the mobile version for those who search from a mobile device. Many webmasters had plenty of questions about this […]