Month: May 2018

Google My Business Confirms Issues With New Video Uploads

As we reported, Google launched video uploads in Google My Business but we also reported even though it says the videos would show 24 hours after upload, those videos are still not showing, not even showing almost a week later. The Google My Business folks posted on Twitter last night that there is an issue that they are working […]

Cool Keyword Research Tool: Search Radar

Want to do some keyword research? Check out this cool tool that Cre8asite Forumsmember eKstreme found: Search Radar and take a look at it in action:   The tool looks like it pulls a variety of resources, so there may not be good results, for, say, search engine optimization. As iamlost points out, of the 4 main results there, […]

Posted in SEO

SEMPO – First Official Membership Meeting

If you do not know about SEMPO, The Search Engine Marketing Professional Organization is all about education and awareness to influence increased budgets towards the SEM industry. �SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide.� If you were wondering, these guys are for real. I […]

Posted in SEM

Twitter is changing how conversations happen based on user behavior and conduct

The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site […]

Beating remarketing addiction and testing for incremental value using Google Analytics

Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were […]

Posted in SEM

The ultimate guide to bot herding and spider wrangling — Part Two

In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues. How to let search engines know what’s important When a bot crawls your site, there are a number […]

Posted in SEO

Considering a social media management platform? Compare 18 leading vendors

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. Finding the right social media management software is a complicated process. How do you […]

Microsoft Warns of Rising Tech Support Scams, Calls for Industry-Wide Cooperation

Incidents of tech support scams targeting susceptible PC users are increasing, Microsoft warned. The company received 153,000 reported complaints from consumers in 2017, 24 percent higher than the prior year, according to its detailed security report released on Friday. Reported incidents came from 183 countries, suggesting a widespread global problem. Of those who fell prey […]

Facebook Launches Video Storytelling Tool For Businesses

As previously reported, Facebook announced that it has surpassed the 3 million active advertiser milestone, just six months after announcing the 2.5 million mark. Read this for a look at the improvements Facebook has made to its ad offerings in that time. In announcing the new milestone, Facebook also launched a new video storytelling tool […]

Facebook to Cut Off Third-Party Data for Targeted Ads

In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The […]