Category: SEO

PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results […]

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance. SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that […]

The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 […]

The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively. YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they offer. These updates include: Live stream reaction analytics. New […]

Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users. Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for all users. Microsoft announced today that all […]

Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics. As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual actions. Many SEOs are in […]

Maximize your website’s E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model. While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting […]

Google has new documentation on what it also called host carousels within Google Search. Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like […]

The new product variants has three new properties; hasVariant, variesBy and productGroupID. Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich result testing tools for validation of the new markup. This is called product variant […]

Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why […]