Category: Marketing

5 ways to get PPC and SEO working together

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of communication between teams. The main core areas of […]

HBCU Executive Leadership Institute at Clark Atlanta University Announces $600,000 Investment from ECMC Foundation

HBCU Executive Leadership Institute at Clark Atlanta University Announces $600,000 Investment from ECMC Foundation

Clark Atlanta University’s HBCU Executive Leadership Institute (HBCU ELI) proudly announces receipt of a groundbreaking $600,000 investment from ECMC Foundation. ECMC Foundation’s mission is to improve higher education for career success among underserved populations through evidence-based innovation. HBCU Executive Leadership Institute at Clark Atlanta University Announces $600,000 Investment from ECMC Foundation With a North Star goal to eliminate equity […]

Corporate Visions Skills Training IP Integrated into AI Role Plays, Included Free in their Sales Courses to Impact Real Behavior Change

Corporate Visions Skills Training IP Integrated into AI Role Plays, Included Free in their Sales Courses to Impact Real Behavior Change

Corporate Visions, the leader in evidence-based revenue growth solutions, today announced the launch of Fluency Coach AI, a brand-new product designed to transform sales training and coaching through an AI-driven role play experience. This innovative solution addresses the long-standing challenge of scaling sales skills training—without sacrificing quality or effectiveness. Traditionally, sales training and coaching has been […]

Best-in-class UK market entry support programme opens for applications

Best-in-class UK market entry support programme opens for applications

West Midlands Growth Company (WMGC) launches the West Midlands Global Growth Programme – a free package of support for European technology companies looking to make their mark in the region. Programme to be delivered in partnership with Bruntwood SciTech, STEAMhouse, University of Wolverhampton Science Park and the University of Warwick Science Park, significantly expanding on WMGC’s existing investor support […]

Microsoft Advertising Network campaigns expand to Facemoji

Microsoft Advertising Network campaigns expand to Facemoji

Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia. The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard […]

Maui Jim Gifts Vision to Over 200,000 Individuals

Maui Jim Gifts Vision to Over 200,000 Individuals

Maui Jim proudly announces its support of VOSH/International (Volunteer Optometric Services to Humanity and their US VOSH and SVOSH (Student Vosh) chapters across 28 countries with a generous donation of over 200,000 eyewear frames intended to restore sight to impacted individuals in need of prescription glasses. Keeping the eyes healthy to experience the world’s beauty […]

ITRI’s CES 2024 Showcase Leads Tech Trends, Highlighting Global Collaborations

ITRI's CES 2024 Showcase Leads Tech Trends, Highlighting Global Collaborations

HSINCHU, Jan. 11, 2024 /PRNewswire/ — At CES 2024, ITRI presented ten groundbreaking innovations spanning AI robotics, smart sports, digital health, and AI display and entertainment. Director of Market Research at the Consumer Technology Association (CTA), Jessica Boothe, praised ITRI’s exhibits for embodying the CES 2024 trends of AI, sustainability, and inclusivity. Expressing her enthusiasm, Boothe highlighted one […]

GC collaborates with I.P. ONE to launch the “Vixol: Transformative Innovation for Sustainable World” campaign, marking the first time in Thailand of recycled colored plastic bottles.

GC collaborates with I.P. ONE to launch the "Vixol: Transformative Innovation for Sustainable World" campaign, marking the first time in Thailand of recycled colored plastic bottles.

BANGKOK, Dec. 20, 2023 /PRNewswire/ — I.P. ONE, a leading Thai FMCG market leader, supports the concept of Circular Economy and Zero Waste by partnering with ENVICCO, a company within the GC Group, and ALPLA Packaging to introduce the “Vixol: Transformative Innovation for Sustainable World” campaign for the first time in Thailand. This initiative involves transforming discarded colored plastic […]

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

In an interview with Hotel Dive, Hilton CMO Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers. According to Hilton Chief Marketing Officer Mark Weinstein, the hotel’s “For the Stay” marketing platform is Hilton’s version of Nike’s iconic “Just Do It” campaign. […]