Month: August 2018

Bing To Encrypt Search This Summer & Screws SEOs/Marketers

Bing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites. Bing is doing this to secure their search results and protect their searchers, just like Google did back in 2011. But with this, marketers will lose their […]

SEO Events Help Seal The Legitimacy Of The Industry

There is a lot of talk in general about the value of attending, speaking and exhibiting at industry conferences. I spotted a SEO Forums Israel thread by way of Google search and used Google Translate to aid me in translating the Hebrew to English. Yes, I am Jewish and visit Israel about once a year, […]

Posted in SEO

SEO Poll: Would You Work With Competitive Clients?

A Sphinn discussion asks, would you accept new work if that new work is competitive to your existing client’s niche? In short, do you offer official or non-official exclusivity to your clients? Most of the responses in that discussion claim they would never work on a competitive project. They said it just isn’t fair to […]

Posted in SEO

Google’s Aug. 1 core algorithm update: Who did it impact, and how much?

A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry. The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who we […]

The ultimate guide to using Bing Webmaster Tools – Part 2

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. Bing Webmaster Tools (BWT) has a lot to offer. Are you ready to dig in to learn more? In this section, I’m going to […]

Posted in SEO

5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reportedly exposed to 4,000 to 10,000 advertisements every single day. But this accessibility has also led to “Banner Blindness,” a psychological effect wherein people become blind or indifferent to the […]

Facebook to reveal country of origin behind Pages

New authorization for Pages ‘with large US audiences’ will prevent posting by those who decline to complete the process. In late June, Facebook announced several measures to bring more transparency to Pages and their associated ad campaigns. Those included a new “Info and Ads” button that yielded information on ads run by the Page owner […]

5 Slackbots to Improve Your Business Operations in 2018

Slack has become one of the most widely used team collaboration tools on the market due in large part to its flexibility. More than just a messaging platform, Slack offers a variety of customizable tools and apps to its over six million daily active users, two million of which are paid.  Among the tools that make […]

Google Releases Chrome 68, Browser Labels All HTTP Websites as ‘Not Secure’

The release of Chrome 68 has pushed forward Google’s campaign to drive Internet users to more secure websites. As it has promised several months ago, the company will now be labeling HTTP sites as Not Secure. Until recently, the company has only marked a small subset of sites as not secure. This was intentionally done […]