Here’s why you should start thinking of content marketing as an SEO strategy
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. […]
A look at the new Google Ads (AdWords) interface
Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features. Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to manage the growing complexities of paid search […]
BlackBerry is Now Suing Facebook for Copying Its Messaging Technology
BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt BlackBerry’s innovations, using a number of the innovative security, user interface, and functionality enhancing features that made […]
7 ways digital marketers use what happens on calls to optimize ROI
The next marketing revolution is here. It’s voice. The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling. These voice interactions provide a wealth of insights many brands and […]
Stripe is Now Allowing Businesses to Issue Their Own Credit Cards
Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating […]