Category: SEM

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search […]

Google’s ads product liaison Ginny Marvin acknowledged the error and confirmed the issue will be addressed. An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. […]

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — […]

Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season. Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive […]

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage. Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), […]

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the […]

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns. A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such […]

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show. Last week, we reported on data that showed Super Bowl advertisers that teased their ads online ahead of the big game saw a bump in branded search volume. Quantcast has now analyzed the impact Super Bowl Sunday […]

Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic […]