Africa & Middle East Social Commerce Market Intelligence Report 2024: Rising Usage of Social Media Platforms will Drive the Trend of Social Buying
The “Africa & Middle East Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering. Social commerce industry in Africa & Middle East is expected to grow by 34.0% on annual basis to reach US$12.58 billion in 2024.The […]
InventHelp Inventor Develops Improved Seating For Better Posture (BKC-152)
“I wanted to create a convenient article of furniture to promote better back posture and keep the legs together,” said an inventor, from Winooski, Vermont, “so I invented the IMPROVED SEATING FOR BETTER POSTURE. My design prevents the user from sitting with their legs spread open while leaning forward.” The patent-pending invention provides an improved chair to […]
Aircastle Announces Investment Commitment to Sustainable Aviation Fuel Fund
Aircastle Limited (“Aircastle”) announced today that it has made an investment commitment to the United Airlines Ventures’ Sustainable Flight Fund. Sustainable Aviation Fuel (SAF) is an alternative to conventional jet fuel that, on a lifecycle basis, reduces greenhouse gas (GHG) emissions associated with air travel compared to conventional jet fuel alone. Aircastle now joins 21 […]
FIRST STAGE PRODUCTION Announces the Debut of its First EN Generation of Male VTubers, “Avallum”
VTuber agency FIRST STAGE PRODUCTION, operated by REALITY Studios, Inc. (Headquarters in Minato-ku, Tokyo, President and CEO: Kosuke Sugiyama, wholly-owned subsidiary of GREE, Inc.) announced the debut of its first English-speaker-oriented male VTuber group “Avallum”.Debut Stream StartJanuary 28 (Sun) 11:00 AM JSTJanuary 27 (Sat) 6:00 PM PST Teaser Video: https://youtu.be/q8bG_ujKmcw FIRST STAGE PRODUCTION currently boasts 13 uniquely talented JP members, and with the support […]
Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’
In an interview with Hotel Dive, Hilton CMO Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers. According to Hilton Chief Marketing Officer Mark Weinstein, the hotel’s “For the Stay” marketing platform is Hilton’s version of Nike’s iconic “Just Do It” campaign. […]
APS Partners with Rich Galgano and Jake Galgano as They Push to Lead the Trenchless Pipe Repair Industry
ANDERSON, S.C., Dec. 14, 2023 /PRNewswire/ — American Pipelining Supplies (APS) today announced the strategic acquisition of a minority ownership stake by Rich Galgano and Jake Galgano, of Carefree Capital LLC. Galgano, renowned for transforming Windy City Wire into a manufacturing and distribution juggernaut, brings his unparalleled expertise in manufacturing, distribution, operations, and sales to APS. The milestone marks a continued commitment […]
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress, per a press release. The effort […]
Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview on stage at the New York Times DealBook Summit. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It seems that Elon Musk would sooner burn the platform formerly known as Twitter […]
Addressable TV stakeholders form trade organization as ad spend grows
Paramount Advertising has joined Go Addressable as its inaugural programmer. Dive Brief: Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural programmer, alongside founding members Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. Addressable TV […]
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
Dive Brief: Cheez-It is sprucing up its latest college football bowl sponsorship with in-stadium activations, including an on-field barbershop and spa experience, according to a press release. The Kellanova brand’s backing of the Citrus Bowl will feature a Cheez-It Flexin’ Section where fans can receive orange hair dye jobs, “cheez-scented” massages and manicure-pedicure treatments, a.k.a “mani/cheddiz.” […]