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Generative AI Surge Triggers Nationwide Rush for New Data Center Infrastructure

Avant Technologies to Implement AI-Empowered, Zero Trust Architecture in Its Data Centers Avant Technologies, Inc. (OTCQB: AVAI) (“Avant” or the “Company”), an artificial intelligence technology (AI) company specializing in the development of advanced AI and data center infrastructure solutions, announced today its plans to implement a Zero Trust Architecture (ZTA) framework powered by AI within its data center […]

Meta introduces new AI-powered advertising tools at NewFronts

The news: At its NewFronts presentation Thursday, Meta gave advertisers a rundown of new and recently-introduced AI-powered tools to help advertisers improve their campaigns on Reels and other platforms. These tools include creator recommendations, AI-generated ad creative, and Reminder ads, all designed to boost performance and reach audiences more effectively. These new tools could significantly impact advertising strategies […]

1 Social Media Content Types And Examples

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a wide variety of content types, features, and formats.   1. Short-Form Video If you’ve spent any time on social […]

Posted in SEO

What is PPC – Pay-Per-Click marketing?

PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results […]

Posted in SEO

Electrical Utilities

A collection of news releases on the electric industry, including corporate earnings, usage studies, and advancements in the field of electrical energy, among other topics. News releases in this section cover electrical utilities news from both within the U.S. and abroad. Stories may be in English or other languages, as written. Latest Battery Market, 48% […]

5 ways to get PPC and SEO working together

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of communication between teams. The main core areas of […]

A technical guide to video SEO

A technical guide to video SEO

Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks. Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily […]

4 under-utilized SEO research approaches to tackle in 2024

4 under-utilized SEO research approaches to tackle in 2024

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance. SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that […]

Posted in SEO